Meet our seven favorite baby & kids clothing brands for stylish, high-quality pieces at non-astronomical prices! (Note: This is NOT a sponsored post. We just call ’em like we see ’em!)
Baby Gap will hardly be a new discovery for most shoppers, thanks to its ubiquitous retail presence, but it’s such an important cornerstone of the American baby clothing market that we’d be remiss if we didn’t mention it. It churns out a wide range of good quality, well designed staples that consistently deliver. Look to Baby Gap for everything from layette basics and toddler activewear to sleepwear and special occasion outfits. They regularly have sales of 30-40%, so be patient with that itchy trigger finger.
This British import creates high-quality clothing with indubitable style. It is sold at select retailers (e.g. Nordstrom) and can also be purchased directly from the Boden website. We particularly love their print/applique graphic tees, baby jeans (so easy to pull up and down), and adorable sweaters. We regularly salivate over their collections, and always make sure to load up at their regular sales. (If you’re new to Boden, also don’t miss their women’s collection!)
This Swedish brand is synonymous with unbeatable quality. Their clothing is engineered for performance and comfort and washes extremely well; pieces often still look practically new when outgrown, and are often handed down through multiple children. Over 60% of Hanna’s products are Oeko-Tex
Standard 100 certified, meaning they are free of any hazardous substances. Hannas are also backed by an unconditioned guarantee, and can be returned at any time. Hanna makes our absolute favorite sleepers/pajamas and training pants/underwear, and is also a great choice for layette items and playwear.
Zutano, one of our favorite brands for newborns through toddlers, offers cute basics and prints. Their basics (e.g. tops and pants/leggings), hats, and booties are favorites for newborns and infants. Note that sizing runs small.
For fast fashion for the tiny set, look no further than H&M. Swedish brand H&M offers a nice range of clothing — including basics, some organic cotton choices, and on trend pieces — for newborns through big kids. And all at very reasonable prices! We scoop up their 100% organic cotton basics (like bodysuits and leggings) by the armful! If you don’t live near one of their retail locations, you can also shop their website.
Spain-based Zara Mini/Kids offers a different twist on fast fashion, producing a more classic feeling collection (mostly solids, in a more muted set of colors) at great prices. They also offer a selection of organic cotton pieces at impressively low everyday prices. If you don’t live near a Zara retail store, you can also shop online (free shipping over $50).
We adore J. Crew’s in-house Baby & Kids collections, which sport signature J. Crew style, as well as their curated selection of third-party brands (e.g. aden+anais, Nature Baby, Petit Bateau, Baby Oeuf). (The cashmere pieces aren’t the most practical we’ve ever seen, but most everything else is both adorable and machine washable.) Kids styles (2+) are available in selected J. Crew stores; Baby styles aren’t available in most stores, but shipping is free on all online Baby orders.